TO: Dennis Flores, Maya Temple Tours Sandra Guerra, Casa de Todo
FROM: Marco, projecthonduras.com
SUBJ: Social Tourism segment of the Conference on Honduras 2005 I've been thinking about how to structure the Social Tourism "segment" of the conference. Here's what I've come up with so far...
First, the segment will take place on Thursday, October 21.
I would like to dedicate most (if not all) of the morning to a "Panel on Social Tourism". The panel would be held in the main conference hall of the Municipal Conference Center, and the session would be open to all conferees (both those who registered for the entire conference and those who registered only for the one-day social tourism segment). I would like the panel to consist of about 5-8 speakers.
I would like these speakers to represent different sectors of the tourism industry in Honduras. I'd like to have Dennis be the lead speaker so he could describe our "vision" for setting up a "Social Tourism Program".
I would like to have a representative of the Institute of Tourism. I would like this person to be either Kenia Lima de Zapata or Karla Calidonia, because these are the two individuals who truly have a feel for what we have in mind for the Social Tourism Program. They are also great marketing people, and this is what we most need to make the program happen.
In addition, I'd like to have representatives of the hotel sector, the food services sector, the transportation sector, a person from the financial services sector (credit cards), and a top person from Customs. I'd also like to try and have Sandra Sampayo of Bay Islands Tourism speak. I've exchanged a few e-mails with Sandra, and I think she understands the concept we're trying to push.
The goal here is to get different perspectives and develop partnerships with people who could be instrumental in helping us promote the program and resolve problems.
At the end of the panel presentations, I'd like to have an "open forum" period lasting no more than one hour. During this period, people in the audience would be free to ask questions, make comments, and offer suggestions.
After lunch, I'd like only the social tourism industry people to meet at the Hotel Marina Copan's conference room for an afternoon "Social Tourism Workshop". The purpose of the workshop would be to take what we learned from the morning session (including networking opportunities with people during the coffee breaks and over lunch), and do some "brainstorming". What do need to do to create the program and implement an efficient, easy, and professional system?
I'd like us to leave the afternoon session with a list of no more than 10 action items we need to implement to make the program/system come into existence before the Conference on Honduras 2006.
Let me know what you think. If you think I'm on the wrong track or missing something important, I encourage you to be extremely candid with me. The Social Tourism segment is still just a foggy idea in my mind. I am looking for assistance in "putting some meat" on it.
Again, the idea of it all is very simple... Let's create an incentives system to encourage social tourists to keep coming back to Honduras every year and attract new social tourists. The system would be based on providing discounted rates for everything for lodging and food services to transportation and entertainment. The concept is simple. The organization and implementation is the tough part.
Thanks!
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